Marketing Campaigns



WSOP & Aussie Millions

We have sponsored players like Camilla Sørensen at WSOP 2005, and Peter Haslam for Aussie Millions 2005. Obviously we make sure that they wear Casino.dk shirts to expand our brand in other countries and get the attention of the Danish media.

Ekstra Bladet

We have good reputation in Denmark and therefore we have been working with some of the biggest newspapers. In 2006 we ran en rather big column along with Gus Hansen at Ekstra Bladet, which is the second largest newspaper in Denmark. For 42 weeks we wrote articles for the newspaper expanding the average Dane's knowledge about online poker and poker in general. The paper is bought by more than 500.000 Danes everyday and this was definitely was a successful campaign.

Odense Stadium

There is a huge interest for soccer in Denmark as it is our national sport. In 2005 we placed a 18 x 9 meter banner behind one of the goals at Odense stadium. OB is a Danish Premier League club (same as premier league in England), and all matches are shown at all major TV Channels in Denmark.

Odense

We have placed big banners in prominent placed in the 3 major cities in Denmark. We have placed 2 banners in Aarhus, 1 banner in Odense and 3 banners in Copenhagen. They are easy to see in daytime and in nighttime they are highlighted and cannot be overlooked.

Gl. Kongevej, Copenhagen

Gl. Kongevej is one of the main streets with highest traffic rates in Denmark. It is located in the heart of Copenhagen.

Taxi Advertisements

Taxi advertisements have been one of our biggest campaigns over the year's only second to our TV campaigns. We were the first gambling related company who has been using taxis' for promotion purposes. We have had more than 40 taxis placed around the big cities in Denmark. They all had one thing in common which is that they were fully covered by Casino.dk logos, domains etc. All Danish taxis are expensive cars, which fits great with our goal of having an exclusive and well known brand.